Love Your Loaf this National Bread Week (13th – 18th October 2014)
The first week ever devoted to Irish Bread.
National Bread Week, organised by the Flour, Confectioners and Bakers Association (FCBA), will be a consumer facing campaign that will encourage everyone to celebrate all that is great about Irish bread, using the call to actions "Love your Loaf".
O'Donohues Bakery are extremely proud of Irelands delicious bread heritage. There are so many ways to buy and enjoy bread as part of a healthy balanced diet – top it, toast it, wrap it, butter it…the choice is yours, but with bread you need never be bored. Events will be taking place for National Bread Week in bakeries and stores across Ireland from October 13th to 18th. The week offers the perfect opportunity to learn more about bread – its value, versatility and the fantastic variety on offer every day.
O'Donohues will be taking this opportunity to raise the awareness of the goodness of Irish bread by hosting a number of trips to the bakery where people will get the chance to meet the men and women responsible for Ireland's bread. We will also be holding the following competitions:
- First Communion Colouring Competition
- Make & Bake Competition (open to all Secondary school Home Economics students) - click here for more details
So lets celebrate all that is great about Irish bread with National Bread Week (13th – 18th October 2014) and lets ‘Love Your Loaf’
So the Penny Loaves are finally here! Our Blast Freezer and Holding Freezer have been installed, We've purchased a brand new 6-lane depositor which allows us to produce up to a massive 46000 penny loaves per day! Our sales department are currently out on the road trying to get some orders for these little beauties.
The Penny Loaves represent a real departure from the business model that we have employed at O'Donohues Bakery over the last 25 years. The recession has certainly had an effect on our sales just like almost every other business in the country. It's becoming increasingly difficult to compete with consumers moving to large discount supermarket chains and it has become clear that if we don't try something new then like many other companies today we might not make it.
Our passion here at O'Donohues is quality. What we do, we do well. Our standards are extremely high, our products are premium and while we are definitely pitched at the more expensive end of the market, we make no apologies for that. However, our challenge is trying to get our quality produce to the end user while trying to drive down the costs. Frozen Bread may be the solution to this problem.
There's a perception in the public domain that frozen produce is somehow inferior to fresh produce. Take our Penny Loaves for example. Within 2 hours of them being baked they are 'blast frozen' to -18C before being transferred to a holding freezer where this temperature is maintained until they are ready for despatch. When the products are defrosted they are almost exactly the same as they were before they were frozen. In fact they are arguably 'fresher' than the bread you buy from the shelf in your supermarket. And here's why: Ordinarily bread is baked today, it is sliced and wrapped this evening/tonight and is delivered to the shops tomorrow morning, which essentially means it almost a day old by the time it gets to your kitchen table.
I think frozen produce gets a bad name because people associate the freezer with dodgy ready-made meals or other processed foods. Our products are premium. The fact they might be frozen is incidental, they're still premium!
Now I'm not saying that O'Donohues Bakery is suddenly going to start making frozen bread exclusively, we have a very loyal customer base whom we have every intention of continuing to supply the way we always have. The purpose of this blog entry is simply to challenge some old beliefs. At the end of the day if we can supply you with product that is high quality, for a lower price and minimise waste then everybody wins.
Keep the dough in Town,
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